August 31, 2021 | Written by Capikooa

The toy industry is the most plastic-intensive industry in the world. With 90% of the toys on the market made of plastic. When these plastic toys are disposed of, the vast majority end up polluting the Earth’s precious ecosystems, including the oceans.

Plastic toys can also contain heavy metals such as lead, cadmium and other harmful chemicals. Studies show that children who chew on plastic toys can absorb these dangerous chemicals into their bodies.

Capikooa is an innovative toy brand that focuses on unleashing your child’s imagination with top-quality, sustainable products. Capikooa cares about the way it does business make a positive impact on the world, from encouraging life skills like critical thinking, creativity and movement to the way it manufactures its products and helps reduce toy waste. 

Behind the Capikooa brand 

Babies learn with their bodies before they learn with their brains! That was the aha moment that made Maria and Warren create Capikooa in 2017. After having children, they became curious about how to best support their development and wellbeing through childhood at the same time as protecting the planet for their future. With a background in engineering, they quit their high tech jobs and started a business that would help raise their children in a more natural way while discovering the world around them as they grow.  

With hours of parental research under their belt, they were fascinated by the growth spurts and developmental leaps their children made! This newfound passion for child development, combined with their enthusiasm for sustainability, brought Capikooa to life! Maria and Warren pride themselves in making meaningful, open-ended toys that are made to unleash children’s imaginations and nurture their growth through play.
If you’d like to read more about their story and how they became Capikooa, click here (

Delivering sustainability

Capikooa cares and protecting the planet is at the heart of every decision made. With an annual impact report, Capikooa takes steps to reduce its environmental footprint.

The Capikooa balance board is beautifully made from ethically and sustainably sourced beech wood and finished to the highest standards with a child-safe, environmentally friendly lacquer. Designed to be a joyful, long-lasting addition to your home that will grow with your child and be used for different activities at different ages, this unique wooden toy provides hours of fun and will be passed down for generations.. 

It’s important to look after the planet so future generations can have the best possible future! That’s why Capikooa is a proud member of 1% for the Planet.

If you’d like to know more about how Capikooa cares, click here (

Brand mission 

Capikooa’s brand mission comes together with the understanding of the importance of nurturing children’s early years and protecting the planet.

Capikooa’s social mission is to create toys that support child development in the early years, with emphasis on imagination, creativity and movement. And the environmental mission is to reduce waste in toys. 

Follow Capikooa on Instagram or head to our website for more information.