Jonny Hewlett

CEO, w’air

Jonny is the CEO of w’air Sustainable Clothing Care Limited – part of the Pilotlite Group, a company which specialises in venture launch management. 

w’air is re-imagining laundry. By recognising that 90% of items that typically go into the washing machine do not need to go through that time-consuming and environmentally unfriendly process, w’air makes cleaning clothes quicker, easier and greener. Using pioneering hydrodynamic technology, w’air is an easy to use, handheld, 3-in-1 clothing care system which can quickly remove stains from all sorts of fabrics, deep clean delicates or simply refresh clothes between washes (therefore helping to extend product life).

With nearly 30 years experience in commercial, marketing and general management roles within FMCG (with Procter & Gamble) and Fashion (with Diesel and LVMH), Jonny has led the w’air launch from it’s earliest conception and development through to the global launch in June 2021.  

Away from work, Jonny is a keen marathon runner and cyclist. Married with 4 children, home is in Northamptonshire – happily settled following a life lived in many different countries as he followed his career with P&G, Diesel and LVMH.