After a successful career in IT spanning over 20 years, Arshad founded Ethiqana as a means to achieve social parity for struggling artisans, especially women, in parts of the developing world.
Arshad has been an early adopter of green and sustainable solutions. His interest in sustainable livelihoods goes back to his teenage years in school which also formed the basis for Ethiqana. He is passionate about social business and its potential to transform our society.
Ethiqana – a certified social enterprise – works with small artisan producers with eco-friendliness, economic and creative empowerment at the heart of its mission.