Alex Francis

Co-Founder & Product Director, Estarli

“Electric power can’t be exclusive if we are going to help reverse climate change. We are setting out to provide an e-ride that looks and feels great at an accessible price”.

With over 20 years experience as a software engineer and bike fanatic, Alex is well placed to look after the creation of the estarli fleet. He is obsessed with technology and sustainable production and he established the company with the sole purpose of democratising the eBike market.