FRUU. .

FRESH, UK made natural cosmetics

We source the freshest possible ingredients without compromise.  All products are made in small batches in our UK workshop to make sure they are as fresh as possible.

REAL-Fruity

Our products are largely made of ingredients extracted and derived from more than 15 different types of nutrient bursting fruits.  100% bio-degradable.  Most of the ingredients are produced as a by-product of processed fruit waste, which generates vital extra revenue for small fruit farmers.

AFFORDABLE and Sustainable TOO!

We have a view of “If you can’t afford to buy it, it is not sustainable!”.  We strive to use the most responsibly-sourced ingredients possible and offer guilt-free sustainable living at a most affordable cost possible.

Cruelty-FREE and VEGAN-friendly

We love animals!  We do not test our products on animals and do not use any animal products.  Vegan-friendly and PETA certified. We donate a portion of our profits to World Wide Fund for Nature (WWF) to help preserve natural diversity.